Thursday, June 24, 2010

Bay Area Fashion Label Makes Scottsdale Debut


Bay Area Fashion Label Makes Scottsdale Debut

Calling all Valley dudes. Just because you have an athletic build, doesn’t mean you have to throw on a tattoo-inspired, jewel-encrusted shrunken T-shirt and matching Ed Hardy jeans with bedazzled back pockets. Introducing Alley Collection, a Bay Area menswear line specializing in dressing bigger builds with a little less glitz and a little more, dare we say, taste. Catch a preview of the line’s Spring/Summer 2010 collection at a free event this Thursday, June 24, at the W Scottsdale.

Alley Collection’s ‘San Francisco’ line, which debuted in 2009, is designed for guys who want to go from the office to the bar, without sacrificing style in between. Look for a series of tailored jackets, shirts and shorts, all designed with a linebacker’s proportions in mind.

The event begins at 9 pm with a fashion show later in the night.

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