Shield

New shield from firelineshields.com.
Thanks Greg


JRO of Alley Collection

JRO of Alley Collection

New Designer Introduction Party 440 Brannan Studio Showroom - Brannan St.(between 3rd and 4th) in SOMA Thursday, June 16th from 5PM - 10PM

*A party to celebrate all of the new designers and a store full of fresh new inventory.

*Enjoy complimentary adult beverages and tasty bites by ZUPPA.

*The first 40 purchases will receive a gift bag.

New Designers :

modaspia
4Fifteen
Romey Designs
Casa Murriguez

Zansus Purses

...and more!

Women's lines :

gr dano

Micaela Greg

Tribe

Camelia Skikos

Piece x Piece

Men's lines :

Alley Collection

Menke

Gytha Mander

Hieros

Accessories:

Elixer9

Gina DiGirolamo

Peasants and Travelers

Sora Designs

Metro Metal

Art:

Adaptive Installation by Justin Fred Sears.

440 Brannan is a fashion design studio and retail store featuring only locally designed and produced mens and womens clothing and accessories. The boutique also supports local artists of all kinds hosting many gallery events. Check out the website:: www.440brannan.com

City bikes

Ducati Monster 1100 Evo







Enjoy the summer weather as never before on the back of the Ducati Monster 1100 Evo ($12,000). The latest version of Ducati's naked line, the 1100 Evo sports a 100 hp L-Twin engine — the most powerful 2-valve the company's ever made — as well as Brembo brakes with ABS, traction control, 10-spoke wheels, a weight of just 373 pounds, and absolutely killer looks in either red or black.



JRO of Alley Collection

Boots of course.

Diesel Boots? When I see Diesel I'm usually laughing at the over the top graphic tee's and horrible sneakers but these boots are sweet.

Forday Boots
Suede ankle boots in taupe with brogue detail. Round wing-tip toe. Gunmetal eyelets at grey lace-up closure. Logo imprint at tongue. Gunmetal logo rivets at upper. Perforations at toe, placket, tongue and heel. Tonal topstitching. Leather sole with approx. 1.25" stacked heel. 100% leather. Imported.









JRO of Alley Collection

City bike

Royal Enfield Classic 500 Motorcycle

Who said that a bike had to look futuristic to look cool? The Royal Enfield Classic 500 Motorcycle ($TBA) defies this convention while sporting a definite retro look. Powered by a single-cylinder 500cc unit-construction engine with an integrated assembly for the five-speed gearbox and clutch, the Classic 500 features electronic fuel injection to keep the perfect air/fuel balance, a top speed of over 80 mph, a spring-saddled split seat, an oval toolbox, and WWII-era styling in a body completely cast and formed in crafted metal.

Tees

Reversible Tee's in the works. Starbucks not included.


JRO of Alley Collection

Sale of the week

Sale of the week at Alleycollection.com
100.00 originally 120.00




Light Grey Dawson shirt with denim touches and pen pocket on sleeve.

The shop

Come see us at 440 Brannan in San Francisco.

In the works

JRO of Alley Collection

Boots we love by JRO at Alley Collection

Everyone at Alley knows I love boots. I live in them. San Francisco weather calls for them. You can keep your little top-siders and hipster vans. I'll be wearing my boots for years to come. My new favorite are from Ksubi and you can find them at http://www.ssense.com/.

Be on the lookout for all things Alley. Boots are definitely an Alley staple and we will be bringing you more in the weeks to come.

Real Men Campaign- Alley Collection

We are running a new campaign to nominate 'real men' to be our models. As posted here, you can see our most recent 'real man' model Roberto Lopez who is a local bay area contractor and owner of RL Custom Building. He will be the face of Alley Collection for Spring/Summer 2011 and all of the products he is wearing will be live in a week on www.alleycollection.com. Stay posted!

Now we want you! We are looking for athletically built handsome real men (non-models) to be the face of Alley for Spring/Summer 2012! Here's how to nominate a 'real man', whether it's you, a husband, boyfriend, brother, friend or dad- just email a photo of him, include his chest & pant size, weight, height, occupation and contact information to info@alleycollection.com. Also write a brief description about why he should be the face of our next campaign.

Submit all information by midnight on June 11, 2011. We will announce the winner by June 30, 2011 on our blog and all social networking sites. We will not only offer the winner the status of being the face of Alley for our next collection, but we will also give the winner $300 to use towards Alley Collection clothing. Please nominate local men only or ones that are willing to pay for their own travel to San Francisco, CA.

We look forward to hearing from you and seeing your real men!